Huel makes nutritionally complete food and has sold more than 500 million meals since launch. Revenue rose 19% to £254 million in its tenth financial year. Danone agreed to acquire the business in 2026, and the UK Competition and Markets Authority approved the deal in August.
Huel's range now goes well beyond powders, with Daily Greens, Complete Protein and a wider bar range, and it sells through both its own site and retail. More products mean more possible combinations for each customer, and more reasons for a subscription to drift away from what they need. A scoped AI pilot in personalisation and support can show results within a quarter, and can work alongside whatever Danone integration is planned.
Choosing between products, flavours and quantities is harder than it was with one powder.
Customers often cancel because they are tired of a flavour or have too much stock, both of which can be fixed.
Delivery, billing and swap requests are repetitive and well suited to safe automation.
Interface sketches are illustrative. Final design is agreed with your team in discovery.
Senior engineers write the production code. Repositories, cloud accounts and documentation stay with you from day one.
Churn reasons, ticket taxonomy and catalogue data reviewed with the CX team.
Built and evaluated in one market first.
Top five ticket intents automated with human review.
Retention and deflection results reported, code handed to Huel.
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Founders stay on every engagement. The engineers on the first call are the engineers who write the code.