Grounded AI assistant
An assistant that only answers from Marico's own catalogue, policies and content.
- →Retrieval with citations and guardrails
- →Hands off to a human with context
- →Evaluation set before launch
Marico is a large Indian FMCG company with an active portfolio of digital-first and D2C brands. Large FMCG with active digital & D2C brand portfolio, and pilot-sized AI projects.
pilot-sized AI projects. Approach via digital/innovation team for a small pilot. Large organisations rarely start with a big programme. A tightly scoped pilot with one team, one metric and a fixed timeline gives Marico evidence before committing further.
Every visitor sees the same experience, whatever they came for.
A large share of questions are routine and well suited to safe automation.
Orders, tickets and content hold patterns the team has no time to act on.
Interface sketches are illustrative. Final design is agreed with your team in discovery.
Senior engineers write the production code. Repositories, cloud accounts and documentation stay with you from day one.
One team, one metric, one data source agreed.
Built inside your security and procurement rules.
Results against a control group, with a scale-up plan.
A web platform for assessment delivery, built to be embedded and extended by the teams integrating it.
A commerce technology build across app, web and admin, connecting online ordering with retail operations.
A grocery commerce build across app, web and admin, covering large baskets, scheduled delivery and fulfilment.
Founders stay on every engagement. The engineers on the first call are the engineers who write the code.