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Marico.
× Mariox

Product idea. Marico is not a Mariox client. This page shows how we would approach their next build, based on public information.

A scoped pilot, delivered in 8 weeks, that Marico's digital team can measure before deciding to scale.

marico.com
Marico
Stage
Enterprise
Market
India
Proposed
AI pilot
EnterpriseStage
IndiaMarket
AI pilotProposed
8 weeksTimeline
EnterpriseStage
IndiaMarket
AI pilotProposed
8 weeksTimeline
EnterpriseStage
IndiaMarket
AI pilotProposed
8 weeksTimeline
EnterpriseStage
IndiaMarket
AI pilotProposed
8 weeksTimeline
01 — What we learned about Marico

Marico is a large Indian FMCG company with an active portfolio of digital-first and D2C brands. Large FMCG with active digital & D2C brand portfolio, and pilot-sized AI projects.

StageEnterpriseLarge FMCG with active digital & D2C brand portfolioMarketIndiaApproach via digital/innovation team for a small pilotProposedAI pilotpilot-sized AI projectsTimeline8 weeksScoped pilot
02 — The opportunity

Where software helps next.

pilot-sized AI projects. Approach via digital/innovation team for a small pilot. Large organisations rarely start with a big programme. A tightly scoped pilot with one team, one metric and a fixed timeline gives Marico evidence before committing further.

01

Generic journeys

Every visitor sees the same experience, whatever they came for.

02

Repetitive support

A large share of questions are routine and well suited to safe automation.

03

Unused data

Orders, tickets and content hold patterns the team has no time to act on.

03 — Concept film

The idea in 20 seconds.

Interface sketches are illustrative. Final design is agreed with your team in discovery.

Mariox × Marico
What we found
Marico, India
0:00 / 0:20
04 — What we’d build

Three modules, one platform.

Module 01

Grounded AI assistant

An assistant that only answers from Marico's own catalogue, policies and content.

  • →Retrieval with citations and guardrails
  • →Hands off to a human with context
  • →Evaluation set before launch
MaricoGrounded AI assistant
Module 02

Personalisation engine

Recommendations and content matched to each customer.

  • →Behaviour and purchase signals
  • →Experiments against a control group
  • →Privacy-first data handling
MaricoPersonalisation engine
Module 03

Operations automation

AI-drafted and auto-resolved work with human review.

  • →Ticket triage and drafting
  • →Confidence thresholds and escalation
  • →Quality dashboard
MaricoOperations automation
05 — The plan

8 weeks to live.

Senior engineers write the production code. Repositories, cloud accounts and documentation stay with you from day one.

Weeks 1-2

Scope

One team, one metric, one data source agreed.

Weeks 3-6

Pilot build

Built inside your security and procurement rules.

Weeks 7-8

Measure

Results against a control group, with a scale-up plan.

06 — Relevant Mariox work

We’ve built this before.

Learnosity ↗Edtech

A web platform for assessment delivery, built to be embedded and extended by the teams integrating it.

Fynd ↗Commerce technology

A commerce technology build across app, web and admin, connecting online ordering with retail operations.

Oda ↗Grocery e-commerce

A grocery commerce build across app, web and admin, covering large baskets, scheduled delivery and fulfilment.

07 — Who you’d work with

The people behind it.

Founders stay on every engagement. The engineers on the first call are the engineers who write the code.

Rahul Garg
Founder
Tripta Mittal
Co-founder
Saswat Sahu
Co-founder
Akash Bhardwaj
Business Head
08 — Next step

Shall we build it for Marico?

A 30-minute call with the engineers who would build it. We’ll go through this idea, change what doesn’t fit, and leave you with a fixed scope.

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Budget
Confidential. NDA on request.