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The Whole Truth Foods.
× Mariox

Product idea. The Whole Truth Foods is not a Mariox client. This page shows how we would approach their next build, based on public information.

The Whole Truth Foods already has the customers and the data. A scoped AI pilot can show measurable value within a quarter.

thewholetruthfoods.com
The Whole Truth Foods
Stage
Growth stage
Market
India
Proposed
AI pilot
Growth stageStage
IndiaMarket
AI pilotProposed
12 weeksTimeline
Growth stageStage
IndiaMarket
AI pilotProposed
12 weeksTimeline
Growth stageStage
IndiaMarket
AI pilotProposed
12 weeksTimeline
Growth stageStage
IndiaMarket
AI pilotProposed
12 weeksTimeline
01 — What we learned about The Whole Truth Foods

The Whole Truth Foods is a content-led Indian food brand known for clean labels. Content-led D2C brand, and personalisation & AI customer support.

StageGrowth stageContent-led D2C brandMarketIndiaIndiaProposedAI pilotpersonalisation & AI customer supportTimeline12 weeksTo first release
02 — The opportunity

Where software helps next.

personalisation & AI customer support. This is the point where the right software decisions are cheapest to make. We would start with the module that moves The Whole Truth Foods's main metric and build the rest on the same foundation.

01

Generic journeys

Every visitor sees the same experience, whatever they came for.

02

Repetitive support

A large share of questions are routine and well suited to safe automation.

03

Unused data

Orders, tickets and content hold patterns the team has no time to act on.

03 — Concept film

The idea in 20 seconds.

Interface sketches are illustrative. Final design is agreed with your team in discovery.

Mariox × The Whole Truth Foods
What we found
The Whole Truth Foods, India
0:00 / 0:20
04 — What we’d build

Three modules, one platform.

Module 01

Grounded AI assistant

An assistant that only answers from The Whole Truth Foods's own catalogue, policies and content.

  • →Retrieval with citations and guardrails
  • →Hands off to a human with context
  • →Evaluation set before launch
The Whole Truth FoodsGrounded AI assistant
Module 02

Personalisation engine

Recommendations and content matched to each customer.

  • →Behaviour and purchase signals
  • →Experiments against a control group
  • →Privacy-first data handling
The Whole Truth FoodsPersonalisation engine
Module 03

Operations automation

AI-drafted and auto-resolved work with human review.

  • →Ticket triage and drafting
  • →Confidence thresholds and escalation
  • →Quality dashboard
The Whole Truth FoodsOperations automation
05 — The plan

12 weeks to live.

Senior engineers write the production code. Repositories, cloud accounts and documentation stay with you from day one.

Weeks 1-2

Discovery

Interviews, data review and a fixed scope.

Weeks 3-7

Core build

The first module built and in your hands every week.

Weeks 8-10

Modules two and three

Remaining modules and integrations.

Weeks 11-12

Launch and handover

Live with real users, then code and docs handed over.

06 — Relevant Mariox work

We’ve built this before.

Learnosity ↗Edtech

A web platform for assessment delivery, built to be embedded and extended by the teams integrating it.

Fynd ↗Commerce technology

A commerce technology build across app, web and admin, connecting online ordering with retail operations.

Oda ↗Grocery e-commerce

A grocery commerce build across app, web and admin, covering large baskets, scheduled delivery and fulfilment.

07 — Who you’d work with

The people behind it.

Founders stay on every engagement. The engineers on the first call are the engineers who write the code.

Rahul Garg
Founder
Tripta Mittal
Co-founder
Saswat Sahu
Co-founder
Akash Bhardwaj
Business Head
08 — Next step

Shall we build it for The Whole Truth Foods?

A 30-minute call with the engineers who would build it. We’ll go through this idea, change what doesn’t fit, and leave you with a fixed scope.

Get a free estimateReply in 1 day
Phone
I need
Budget
Confidential. NDA on request.