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← All product ideasProduct ideaAmsterdam, Netherlands

Tony's Chocolonely.
× Mariox

Product idea. Tony's Chocolonely is not a Mariox client. This page shows how we would approach their next build, based on public information.

Tony's traces every bean from farm to bar. Software can make that data useful to fans, Mission Allies and the FAIR report team.

tonyschocolonely.com
Tony's Chocolonely
Net revenue
€240M
Farmers paid
32,133
Farms verified
42,538
€240MNet revenue
32,133Farmers paid
42,538Farms verified
< 5%Child labour
€240MNet revenue
32,133Farmers paid
42,538Farms verified
< 5%Child labour
€240MNet revenue
32,133Farmers paid
42,538Farms verified
< 5%Child labour
€240MNet revenue
32,133Farmers paid
42,538Farms verified
< 5%Child labour
01 — What we learned about Tony's Chocolonely

Tony's Chocolonely exists to end exploitation in cocoa. Net revenue grew 20% to €240 million in the year to September 2025, and the US became its biggest market. Through Tony's Open Chain, the company sourced nearly 27,000 tonnes of beans and paid 32,133 farmers at least the Living Income Reference Price.

Net revenue€240MUp 20%; US up 50% and now the largest marketFarmers paid32,133At least the Living Income Reference PriceFarms verified42,53899.99% deforestation-freeChild labour< 5%At long-term partner co-ops, vs 46.7% industry average
02 — The opportunity

Where software helps next.

Tony's Open Chain now serves 20+ Mission Allies who source cocoa under the same five principles, and every year the FAIR report gathers farm, co-op and payment data. As volumes grow, collecting, checking and sharing this data takes more work, and most fans never see it. A shared data layer could feed the FAIR report, the Allies and a consumer experience from one source.

01

Report assembly

FAIR report figures are compiled from many co-op and partner sources every year.

02

Ally reporting

Each Mission Ally needs its own traceability and premium data, cut to its volumes.

03

Fan connection

The bean-to-bar story is told in reports. Fans could see it from the wrapper.

03 — Concept film

The idea in 20 seconds.

Interface sketches are illustrative. Final design is agreed with your team in discovery.

Mariox × Tony's Chocolonely
What we found
32,133 farmers paid
0:00 / 0:20
04 — What we’d build

Three modules, one platform.

Module 01

Open Chain data platform

One validated dataset for farms, co-ops, volumes and premiums.

  • →Ingestion from co-op and partner systems
  • →Validation rules and anomaly flags
  • →Versioned figures behind the FAIR report
Tony's ChocolonelyOpen Chain data platform
Module 02

Mission Ally portal

Self-serve traceability reporting for partners.

  • →Per-Ally volumes, premiums and co-op impact
  • →Downloadable evidence packs for EUDR and audits
  • →Role-based access
Tony's ChocolonelyMission Ally portal
Module 03

Bar-to-farm experience

Scan a wrapper, meet the co-operative.

  • →Batch-level co-op stories and photos
  • →AI-assisted Q&A grounded in the FAIR report
  • →Localised for NL, US, UK and DE
Tony's ChocolonelyBar-to-farm experience
05 — The plan

14 weeks to live.

Senior engineers write the production code. Repositories, cloud accounts and documentation stay with you from day one.

Weeks 1-3

Data discovery

Map current sources for the FAIR report and Open Chain.

Weeks 4-9

Data platform

Ingestion, validation and the core dataset.

Weeks 10-12

Ally portal

Pilot with two Mission Allies.

Weeks 13-14

Fan experience pilot

Scan-to-co-op on one bar line, then handover.

06 — Relevant Mariox work

We’ve built this before.

StockGro ↗Fintech

An investing platform on app and web, covering portfolios, market data and the social layer around them.

Learnosity ↗Edtech

A web platform for assessment delivery, built to be embedded and extended by the teams integrating it.

Oda ↗Grocery e-commerce

A grocery commerce build across app, web and admin, covering large baskets, scheduled delivery and fulfilment.

07 — Who you’d work with

The people behind it.

Founders stay on every engagement. The engineers on the first call are the engineers who write the code.

Rahul Garg
Founder
Tripta Mittal
Co-founder
Saswat Sahu
Co-founder
Akash Bhardwaj
Business Head
08 — Next step

Shall we build it for Tony's Chocolonely?

A 30-minute call with the engineers who would build it. We’ll go through this idea, change what doesn’t fit, and leave you with a fixed scope.

Get a free estimateReply in 1 day
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Budget
Confidential. NDA on request.