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Who Gives A Crap.
× Mariox

Product idea. Who Gives A Crap is not a Mariox client. This page shows how we would approach their next build, based on public information.

Who Gives A Crap already has the customers and the data. A scoped AI pilot can show measurable value within a quarter.

whogivesacrap.org
Who Gives A Crap
Stage
Growth stage
Market
Australia
Proposed
AI pilot
Growth stageStage
AustraliaMarket
AI pilotProposed
12 weeksTimeline
Growth stageStage
AustraliaMarket
AI pilotProposed
12 weeksTimeline
Growth stageStage
AustraliaMarket
AI pilotProposed
12 weeksTimeline
Growth stageStage
AustraliaMarket
AI pilotProposed
12 weeksTimeline
01 — What we learned about Who Gives A Crap

Who Gives A Crap is a subscription commerce brand for household paper products. Subscription commerce, and retention & AI support.

StageGrowth stageSubscription commerceMarketAustraliaAustraliaProposedAI pilotretention & AI supportTimeline12 weeksTo first release
02 — The opportunity

Where software helps next.

retention & AI support. This is the point where the right software decisions are cheapest to make. We would start with the module that moves Who Gives A Crap's main metric and build the rest on the same foundation.

01

Generic journeys

Every visitor sees the same experience, whatever they came for.

02

Repetitive support

A large share of questions are routine and well suited to safe automation.

03

Unused data

Orders, tickets and content hold patterns the team has no time to act on.

03 — Concept film

The idea in 20 seconds.

Interface sketches are illustrative. Final design is agreed with your team in discovery.

Mariox × Who Gives A Crap
What we found
Who Gives A Crap, Australia
0:00 / 0:20
04 — What we’d build

Three modules, one platform.

Module 01

Grounded AI assistant

An assistant that only answers from Who Gives A Crap's own catalogue, policies and content.

  • →Retrieval with citations and guardrails
  • →Hands off to a human with context
  • →Evaluation set before launch
Who Gives A CrapGrounded AI assistant
Module 02

Personalisation engine

Recommendations and content matched to each customer.

  • →Behaviour and purchase signals
  • →Experiments against a control group
  • →Privacy-first data handling
Who Gives A CrapPersonalisation engine
Module 03

Operations automation

AI-drafted and auto-resolved work with human review.

  • →Ticket triage and drafting
  • →Confidence thresholds and escalation
  • →Quality dashboard
Who Gives A CrapOperations automation
05 — The plan

12 weeks to live.

Senior engineers write the production code. Repositories, cloud accounts and documentation stay with you from day one.

Weeks 1-2

Discovery

Interviews, data review and a fixed scope.

Weeks 3-7

Core build

The first module built and in your hands every week.

Weeks 8-10

Modules two and three

Remaining modules and integrations.

Weeks 11-12

Launch and handover

Live with real users, then code and docs handed over.

06 — Relevant Mariox work

We’ve built this before.

Learnosity ↗Edtech

A web platform for assessment delivery, built to be embedded and extended by the teams integrating it.

Fynd ↗Commerce technology

A commerce technology build across app, web and admin, connecting online ordering with retail operations.

Oda ↗Grocery e-commerce

A grocery commerce build across app, web and admin, covering large baskets, scheduled delivery and fulfilment.

07 — Who you’d work with

The people behind it.

Founders stay on every engagement. The engineers on the first call are the engineers who write the code.

Rahul Garg
Founder
Tripta Mittal
Co-founder
Saswat Sahu
Co-founder
Akash Bhardwaj
Business Head
08 — Next step

Shall we build it for Who Gives A Crap?

A 30-minute call with the engineers who would build it. We’ll go through this idea, change what doesn’t fit, and leave you with a fixed scope.

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Phone
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Budget
Confidential. NDA on request.