Digital marketing / PPC
Pay-per-click campaigns on Google and Bing, managed for the lowest cost per lead and the highest return on spend.
What’s included
01
Account auditWasted spend found in existing campaigns.
02
Keyword researchHigh-intent searches and negative keywords.
03
Search campaignsAds for people searching right now.
04
Shopping and Performance MaxProduct ads for online stores.
05
Display and remarketingBringing back visitors who did not convert.
06
Bid managementSmart bidding set up and monitored.
What you get
01
Account structure
Clean campaigns and ad groups.
02
Ad copy and extensions
Tested variations running.
03
Conversion tracking
Calls, forms and sales measured.
04
Monthly report
Spend, conversions and cost per conversion.
Tools
Google AdsMicrosoft AdsGoogle Merchant CenterGA4Google Tag ManagerOptmyzrLooker Studio
How we run it
Most wasted PPC spend comes from broad keywords and missing negatives, so we check search terms every week. We report cost per lead and return on spend, not just clicks.