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Sprout Family.
× Mariox

Product idea. Sprout Family is not a Mariox client. This page shows how we would approach their next build, based on public information.

Sprout is expanding from fertility to the full family-building journey. Parental leave and return to work are where employees and HR need each other most.

sproutfamily.ca
Sprout Family
Seed round
C$3.55M
Employee access
11x
Employers
Wealthsimple
C$3.55MSeed round
11xEmployee access
WealthsimpleEmployers
2023Founded
C$3.55MSeed round
11xEmployee access
WealthsimpleEmployers
2023Founded
C$3.55MSeed round
11xEmployee access
WealthsimpleEmployers
2023Founded
C$3.55MSeed round
11xEmployee access
WealthsimpleEmployers
2023Founded
01 — What we learned about Sprout Family

Sprout Family is Canada's first integrated family benefits platform, founded in 2023 by Jackie Hanson and Suzanne Mason. In October 2026 it closed an oversubscribed C$3.55M seed round led by BDC Thrive Venture Fund to expand into pregnancy, postpartum, parental leave and return to work, and to deepen partnerships with insurers and benefits providers.

Seed roundC$3.55MLed by BDC Thrive Venture Fund, Oct 2026Employee access11xGrowth in employees with access to the platformEmployersWealthsimpleAlso EllisDon and Lazer TechnologiesFounded2023Toronto
02 — The opportunity

Where software helps next.

Leave and return to work involve more parties than fertility support: the employee, their manager, HR, payroll, the insurer and government EI benefits. Gaps in parental leave and return-to-work policies can lead to talent loss. The new modules have to work for the employee on a phone and for HR on a desktop, and connect to the insurers and advisors Sprout already partners with.

01

Leave is a project

Dates, top-ups, EI and handover plans currently live in emails and spreadsheets.

02

HR visibility

People teams need to see who is on leave and when they return, without seeing private health details.

03

Partner data

Insurers and advisors need eligibility and claims data in formats they already accept.

03 — Concept film

The idea in 20 seconds.

Interface sketches are illustrative. Final design is agreed with your team in discovery.

Mariox × Sprout Family
What we found
11x more employees reached
0:00 / 0:20
04 — What we’d build

Three modules, one platform.

Module 01

Leave planner

A guided plan inside the Sprout employee app.

  • →EI and employer top-up estimates by province
  • →Shared timeline with manager and HR
  • →Keep-in-touch and phased return scheduling
Sprout FamilyLeave planner
Module 02

HR console

One place for people teams to manage every family-building benefit.

  • →Leave calendar and return-readiness view
  • →Policy builder for top-ups and return programmes
  • →Privacy boundaries between health data and HR data
Sprout FamilyHR console
Module 03

Partner integration layer

Clean APIs for insurers, advisors and HRIS.

  • →Eligibility and enrolment feeds
  • →HRIS connectors for leave dates
  • →PIPEDA-aligned audit logging
Sprout FamilyPartner integration layer
05 — The plan

14 weeks to live.

Senior engineers write the production code. Repositories, cloud accounts and documentation stay with you from day one.

Weeks 1-2

Discovery

Interviews with HR leads at two client employers and one insurer partner.

Weeks 3-8

Leave planner

Employee-side planner built into the existing app.

Weeks 9-12

HR console and APIs

Console, policy builder and the first HRIS connector.

Weeks 13-14

Pilot

Live with one employer, then handover to Sprout's engineering team.

06 — Relevant Mariox work

We’ve built this before.

Livi ↗Digital healthcare

A digital healthcare product on app and web, covering appointment booking, video consultation and clinical notes.

ZAVA ↗Digital healthcare

A digital healthcare build on web and app, covering assessment, consultation and prescription fulfilment.

Tend ↗Healthcare, dental

A healthcare build across app, web and clinic-facing systems, covering booking, records and in-clinic workflow.

07 — Who you’d work with

The people behind it.

Founders stay on every engagement. The engineers on the first call are the engineers who write the code.

Rahul Garg
Founder
Tripta Mittal
Co-founder
Saswat Sahu
Co-founder
Akash Bhardwaj
Business Head
08 — Next step

Shall we build it for Sprout Family?

A 30-minute call with the engineers who would build it. We’ll go through this idea, change what doesn’t fit, and leave you with a fixed scope.

Get a free estimateReply in 1 day
Phone
I need
Budget
Confidential. NDA on request.