PPC Converts Higher than organic traffic. In the dynamic changing market, one can’t elevate their business to new heights if it solely depends upon the organic traffic. No matter whether your company is a start-up or a large enterprise, investing in PPC is worth it all. As it has the power to convert 50% of your leads more easily than organic traffic. Therefore, if you do not include PPC marketing, your firm may lose massive revenue opportunities and website traffic.
In the digital marketing era, numerous tools are used to supercharge your business to stay ahead of your competitors. Among those, pay-per-click advertising is the most prominent and cost-effective strategy to reach the right customers. Even the professionals of reputed digital marketing company suggest a business add this marketing tactic to empower their revenue generation. Without wasting any time, let’s discuss the power of PPC that may elevate your business to new heights.
Understand Pay- Per Click Advertising
What is PPC? PPC, an acronym for Pay-Per-Click, operates on a bidding system. It is a model of digital marketing aiding in driving traffic to business cost-effectively. In simple terms, pay-per-click advertising is a system where the advertiser/business pays fees each time their ad is clicked.
Here, the business bids on specific keywords or phrases relevant to their services or products. So, when users enter that keyword on a search engine, they can see the relevant ads. Many mistakes if they are paying for PPC in any digital marketing company, then their ads will pop up on the first page, but their position is based on various factors such as ad quality, bid amount and relevance. Let’s know about the popular platform of PPC.
Popular Platform for Creating PPC Ads
There are several platforms for PPC ads; the following are the most popular:
- Google Ads
- Bing Ads
- Social Media Platforms such as Facebook Ads, LinkedIn Ads, etc.
Each platform has its advantages and benefits. Like Google Ads envisages access to a broader audience, Bing Ads has lower competition, and the social media platforms target specific demographics and interests, thereby developing the brand’s strong impression on social media. Next, before running a paid advertisement, check the key terms and concepts associated with it for better understanding.
Key Terms and Concepts Related to PPC Advertising
Before stepping into the world of PPC marketing, clear your basic knowledge of it. Let’s understand the key terms and concepts related to it:
- Keywords: These are the words or phrases that users search for, and the advertisers bid on to trigger their ads.
- Ad Rank: It implies the position of an ad on a search engine results page. It is based on bid amount, expected click-through rate, and ad quality.
- Quality Score: It assesses the quality and relevancy of ads and landing pages. A high-quality score leads to lower costs and better ad positions.
- CTR ( Click Through Rate): The percentage of users who click on an ad after viewing it. A high CTR depicts the ads as engaging and relevant.
- Conversion: Whenever a user completes an action, such as filling out a form or making purchases, it is the conversion.
All these are fundamental aspects of PPC campaigns that you must know before opting for any digital marketing company to empower your business success.
Benefits of PPC Marketing
PPC is a cost-effective way to promote your business online. It aids businesses to reach their target audience across varied platforms. An average businessman makes $2 in revenue by spending $1 on PPC ads. Strange, isn’t it? But it’s true; likewise, PPC marketing holds immense benefits; let’s have a look at a few among them below:
Increased Visibility and Brand Exposure
PPC advertising is prominent for businesses as it allows them to increase their brand awareness. It’s human nature; we mainly remember those things that frequently appear and are visible to us. Through PPC, brands get more recognizable and help to create a customer base who are ready to make purchases. PPC marketing is beneficial, especially for small businesses, leading to higher chances of attracting new customers.
Highly Targeted and Reach the Right Audience
The excellent benefit of PPC campaigns is that it’s highly targeted and reaches the right audience. It allows you to target users based on location, demographics, interest, search intent, etc. Its approach is to attract qualified leads and increase conversions. However, it needs to be adjusted from time to time to maximize efficiency and effectiveness.
Cost-Effective and Measurable Results
Professionals of reputed digital marketing Companies mentioned that PPC is cost-effective as it controls the business budget. It allows setting daily or monthly limits. Unlike traditional marketing techniques, in PPC, advertisers only pay for the cost per click converted into sales. Additionally, it measures the effectiveness of the campaigns to make data-driven decisions to optimize ROI.
Immediate Impact on Business Growth
If you want to see immediate results in business growth, then opt for paid advertisement. But be careful while setting up the campaigns; once everything is set, run the ads that will be visible in search results instantly. Thus, drives traffic, generates leads, and increases sales in a short period of time.
No matter whether you are opting for a digital marketing company or will handle marketing campaigns on your own, know about the marketing techniques and tactics beforehand. Here, know how analytics can boost your performance marketing for business growth.
Setting up Successful PPC Advertising
To run a successful PPC campaign, you must meticulously plan and execute it. To ease your work, here we have compiled a list of key steps that you must set for your advertising campaign.
Start by Optimizing Your Website
Before you embark on your journey of paid advertising campaigns, optimize your website’s landing page, as it will work in conjunction with your ads. It’s crucial because when a user clicks on your ad to know more about the ongoing ads but suddenly they land on a page that is not relevant, it will increase the bounce rate.
Therefore, make sure your website must have a related landing page and must be linked to the related ongoing ads. Check out the navigation times, address the other technical problems, etc. The following are the few ways that you need to consider while optimizing your site:
- Use compelling CTA
- Attention-grabbing heading
- Straightforward and precise copy, etc.
Define campaign goals and objectives.
The most effective way to run PPC advertising is to define goals and objectives beforehand. Know whether you want to generate leads, drive sales or increase brand awareness. A clear outline of these will aid you in creating a fabulous marketing strategy.
Select a Bidding Strategy
Next, you need to decide on a bidding strategy. When choosing a PPC marketing bidding strategy, consider money, experience, and goals. Manual bidding is suitable for beginners, and those on a tight budget determine their cost per click, but it lacks optimization.
While faster, automated bidding may cost more. Google offers automated bidding tactics for conversions, exposure, and traffic. Select the option that meets your goals.
Set Budget
Once you are clear with your goals and objectives, you must set a budget for your paid advertising. Start by deciding how much you are willing to invest in it, divide your total budget among different advertising platforms and campaigns, consider daily or monthly limits, monitor your campaign regularly and adjust your budget as needed. A well-planned budget will aid in maintaining your financial control and flexibility.
Conduct Keyword Research and Competitor Analysis
The most crucial step of pay-per-click advertising is to perform keyword research. Selecting the relevant keywords and phrases your targeted audience is searching for will help your campaign reach the right people. Also, analyzing the competitor will aid in gaining insights into their strategies so that you can plan yours differently and uniquely.
Following the steps mentioned above will aid you in laying a strong foundation for your PPC campaign. Are you searching for the best digital marketing company for your business? Then you are in the right place. We have a team of experts with years of experience elevating business success; from content creation to developing marketing campaigns, everything is performed meticulously. Explore our services for more details.
