The Importance Of Backlinks For Higher Rankings in 2023.


If you are an expert in practicing SEO, you must be familiar with the importance of backlinks, but if you are a newbie, you need to know what role backlinks play in improving the ranking of search engine result pages. But before delving deep into the concept, let’s understand what inbound links are and why it is an important part of off-page SEO in SEO optimization.

What are Backlinks? 

Backlinks are the external links that are made by one website to another website or webpage through anchor text—for example, the links of different websites or articles you see on other websites or pages. The Internet is full of inbound links, and especially they can be found on popular websites which rank at the top of Google search engine results.

Importance of Backlinks: 

Backlinks are important for improving your website or content ranking in search engines. This helps to generate high traffic on your content or website through the external websites that rank top on SERPs.

How Does Backlinks improve ranking? 

The websites that already rank higher on search engines are the prominent places to create backlinks. Such websites or pages have higher traffic, and linking your content over these websites makes the traffic ultimately click your content leading to conversion and generation of higher leads.

The more clicks your content/page/website will receive, the faster it will have improved ranking over different search engines. Gradually your content will start displaying on the top of Google search engine results for related searches and will attract high traffic.

Benefits of Backlinks: 

1. EAT: 

Backlinking is one of the most important parts of off-page search engine optimization services. EAT (Expertise, Authoritativeness, and Trustworthiness) is one of the basic Google algorithms for evaluating Google search quality. inbound links help you qualify for the EAT algorithm only if you make genuine link submissions at reliable websites.

2. High Organic Traffic:

As you make quality inbound links that help in improving your content ranking, as they help search engines determine the authoritativeness and relevancy of your website on any particular topic, leading to more clicks and high organic traffic. This is the major reason why backlinks are an important part of SEO optimization services.

3. Brand disclosure:

As your content or website gets promoted through different high-ranking websites, this helps in attracting more traffic to your website; with the inbound links at different websites, people can reach out to your business or product, and this will help your business to connect with more people leading your business to the best exposure. This comes under the most cost-effective SEO services to promote your brand.

4. Improved Search engine rankings- 

As mentioned previously in the content, incoming links help in improving search engine rankings as when you start quality backlinking; gradually, you see improvement in your website and content, which start ranking on the top of SERPs. Enhancing organic leads with improved ranking also helps to boost your sales and generate a higher return on investment.

What not to do while backlinking? 

What does Google say is it good to have backlinks or not?
Indeed it is good to make incoming links rather it is one of the beneficial options to improve your content ranking, but one of the biggest mistakes that most SEO services practitioners make is quantity backlinking rather than quality backlinking.

Understand the difference between quantity backlinking and quality backlinking. Create backlinks that are advantageous for your business and will help you with improved ranking. If your backlink is in high quantity without concerning its quality, it will be spamming, and the website will be penalized by search engines.
Hence most of the companies that offer SEO services focus on quality incoming links to generate organic traffic and high conversed leads on the project website.

What are the trending backlink approaches in 2023? 

1. Standard Quality Content:

One of the major factors on which any SEO company will focus is backlinking high-quality content that would engage your targeted audience. Make sure that the backlink you create in your content should be readable, understandable, and interactive to your audience. This helps in gaining traffic and improving ranking.

2. Press Release:

A press release plays an essential role for any digital marketing company. It is the major source of information and updates on any topic or news to the audience and is read by a large audience. In such cases, creating inbound links on your content and publishing it on PR that has a high ranking or traffic helps you incorporate an essential SEO strategy leading to higher organic traffic and enhanced brand visibility.

3. Guest Post:

If you are into SEO services, then guest posting is one of the effective ways for you to earn inbound links. Write content for websites that are reputable and have a high engagement rate. With this, you can not only showcase your expertise but can also gain incoming links from websites that are authoritative and trustworthy.

4. Broken link building: 

Another effective way of backing that any SEO company would prefer is broken link building, in which you identify the dead or error links on other websites and reach out to the website owners suggesting replacing them with a link to your content.


With this, you must have an idea about the importance of backlinks and their role in improving ranking. To start with backlinking, you can start with top digital marketing agencies that can help you with the best backlinking strategies and can help your business with enhanced digital visibility that would eventually give your brand exposure and you a higher return on investment.

What is the difference between a domain and a backlink?

In simple terms, the domain can be termed as a website address that helps you reach out to that website, whereas backlinks are the links of your page/content or website that are linked to an external website through which a person can reach out to that platform through a different or an external platform.

How long does it take for backlinks to affect my SEO?

It can take a few weeks to a few months to start affecting search engine optimization. Different people experience different outcomes however, this is one of the effective ways to improve your ranking.

Are All Backlinks Equally Valuable?

No, there is a difference between quality backlinks and quantity backlinks. All inbound links are not helpful only backlinks made on authentic websites and the websites that rank on Google search engines can help you with better outcomes, rest backlinks made on useless websites are of no use.

How do I keep track of my backlinks?

There are several tools that are helpful in keeping track of inbound links, such as SEMrush, Pitchbox, Majestic, Ahrefs, Monitor Backlinks, Linkody, Google Search Console, etc.

Check out our latest update on Instagram.

Picture of Mariox Software
Mariox Software

Mariox Software is a 360-degree digital marketing, web, and mobile app development company in India. We are a one-stop agency for all your digital marketing, Moblie App, and web development-related service needs. Our mission is to support you in achieving your company goals and building powerful brand value. We help your brand become more innovative and smarter.

Leave a Reply

Your email address will not be published. Required fields are marked *